Privacy policy

Privacy Policy
Last updated: December 4, 2025

Rifle Staple Gun, which operates this online store and website, including all related information, content, features, tools, products and services (collectively, the “Services”), is committed to protecting your privacy. The Services are powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, disclose and otherwise process your personal information when you visit or use the Services, make a purchase or other transaction, or otherwise communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy with respect to how we handle your personal information, this Privacy Policy will control.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When we use the term “personal information”, we mean information that identifies, relates to, describes, or could reasonably be linked to you. Personal information does not include de-identified or aggregated information that cannot reasonably be linked to you.

Depending on how you interact with the Services and where you live, we may collect or process the following categories of personal information, as permitted or required by applicable law:

  • Contact details – Name, billing address, shipping address, phone number, and email address.

  • Financial and transaction information – Payment card type, cardholder name, partial payment card information, payment confirmation, transaction details, and other information needed to process your payment (payment processors usually collect full card numbers directly).

  • Account information – Username, password, security questions, preferences and settings associated with your account.

  • Order and shopping information – Items you view, add to your cart or wishlist, purchase, return, exchange or cancel, as well as your order history.

  • Communications – Content of messages you send to us (for example, customer support inquiries, product reviews or feedback).

  • Device information – Information about the device and browser you use to access the Services (such as IP address, browser type and version, operating system, device identifiers and network information).

  • Usage information – Information about your interaction with the Services, including the pages or content you view, the links you click, the time and duration of your visits and referral URLs.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you – When you create an account, place an order, complete a form, communicate with us, or otherwise provide information through the Services.

  • Automatically from your devices – When you access or use the Services, including through cookies and similar technologies (see “Cookies, Similar Technologies and Cookie Policy” below).

  • From our service providers – For example, payment processors, analytics providers, and companies that help us host the Services, fulfill orders, provide customer support or send communications.

  • From business and marketing partners and other third parties – For example, advertising networks, social media platforms and partners that help us understand and improve the performance of the Services.

2. Cookies, Similar Technologies and Cookie Policy

We and our third-party partners use cookies, pixels, tags, SDKs and similar technologies (“Cookies”) to operate, secure and improve the Services. Cookies allow us and our partners to:

  • remember your preferences and settings;

  • keep you signed in;

  • understand how you use and interact with the Services;

  • measure the effectiveness of our marketing campaigns;

  • personalize content and advertisements.

Through our cookie banner and preference center, you can choose your cookie preferences by category (for example, Necessary, Functionality, Experience, Measurement and Marketing). Necessary cookies are required for the Services to function and cannot be disabled, but you can choose whether to allow optional categories such as Measurement or Marketing.

You can also manage cookies through your browser settings. If you disable or delete certain cookies, some features of the Services may not function properly.

More detailed information about the cookies and similar technologies we use, including the specific third-party services involved and how to change your preferences at any time, is provided in the Cookie Policy section below.

3. How We Use Your Personal Information

Depending on how you interact with us and which Services you use, we may use personal information for the following purposes:

Provide, Operate and Improve the Services

  • Providing, personalizing and improving the Services and our products.

  • Processing and fulfilling your orders, returns and exchanges.

  • Arranging for shipping and delivery.

  • Creating, maintaining and managing your account.

  • Remembering your preferences, items in your cart and similar shopping details.

  • Recommending products and providing a customized shopping experience.

Marketing and Advertising

  • Sending you marketing, advertising and promotional communications by email or other channels, as permitted by law.

  • Showing you online advertisements for our products or services on our own website and on third-party websites and apps, including based on your activity on the Services and, in some cases, across other merchants that use Shopify.

You can opt out of marketing communications at any time as described in “Your Rights and Choices” below.

Security and Fraud Prevention

  • Authenticating your identity and account.

  • Providing a secure shopping and payment environment.

  • Detecting, investigating and preventing fraudulent, illegal or malicious activity and security incidents.

  • Protecting the safety, rights and property of the Services, our users and others.

Communicating with You and Providing Support

  • Responding to your questions, requests and inquiries.

  • Providing customer service and technical support.

  • Communicating with you about your account, orders, returns, changes to our policies and other service-related messages.

Legal, Compliance and Business Purposes

  • Complying with applicable laws and regulations and responding to lawful requests and legal processes (such as subpoenas or orders from regulatory authorities).

  • Enforcing our Terms of Service and other agreements.

  • Protecting our legal rights and pursuing available remedies.

  • Supporting internal business operations such as auditing, reporting, and analytics.

Legal Bases (EEA/UK/Switzerland)

Where required by applicable law (for example, if you are located in the European Economic Area, the United Kingdom or Switzerland), we process your personal information on one or more of the following legal bases:

  • your consent (for example, for certain cookies, analytics and marketing);

  • the performance of a contract with you (for example, to process and fulfill your orders);

  • compliance with legal obligations; and

  • our legitimate interests, such as operating and improving the Services, preventing fraud and securing our systems, provided that such interests are not overridden by your rights and interests.

4. How We Disclose Personal Information

We may disclose personal information in the following circumstances, as permitted or required by law:

  • Service providers and vendors – With Shopify and other companies that perform services on our behalf, such as hosting, IT and security, payment processing, order fulfillment, fraud prevention, analytics, email delivery, customer support and cloud storage.

  • Business and marketing partners – With partners that provide marketing services or help us deliver advertising that may be of interest to you. This can include sharing limited information about your use of the Services so that ads may be tailored to your interests. These partners will use your information in accordance with their own privacy policies.

  • When you direct or consent – When you ask us to share information, or when you use features that require sharing (for example, social media widgets, login integrations or shipping your order to a third party).

  • Affiliates and corporate group – With our affiliates and other entities within our corporate group for the purposes described in this Privacy Policy.

  • Business transfers – In connection with, or during negotiations of, any merger, sale of company assets, financing, acquisition, reorganization, bankruptcy or similar transaction involving all or part of our business.

  • Legal and safety – To comply with any applicable law or legal process, to enforce our Terms of Service or other agreements, and to protect or defend the Services, our rights, property and safety, or the rights, property and safety of our users or others.

We do not sell your personal information in the traditional sense (for money). However, some of our advertising and analytics activities may be considered a “sale,” “sharing,” or “targeted advertising” under certain privacy laws. See “Your Rights and Choices” for how to opt out of these uses.

5. Relationship With Shopify

The Services are hosted and powered by Shopify. Shopify collects and processes personal information about your use of the Services to help us operate and improve our store and to provide additional services and features.

Information you submit through the Services will be transmitted to and processed by Shopify and certain third parties (which may be located in countries other than your own). Shopify may also use personal information from your interactions with our store, other merchants and Shopify itself to provide enhanced features, security and analytics.

In these cases, Shopify is responsible for its own processing of your personal information, including responding to requests you make directly to Shopify regarding those uses. To learn more about how Shopify collects and uses your personal information and to exercise any rights you may have directly with Shopify, please review:

6. Third-Party Websites and Services

The Services may contain links to websites, apps or other online services operated by third parties. We are not responsible for the privacy or security practices of such third parties, nor for the accuracy or reliability of information found on their sites. Your use of third-party sites is subject to their own terms and privacy policies.

Information that you make available on public or semi-public areas (for example, on third-party social media platforms) may be visible to other users of those platforms and may be used by us or by others in ways that we do not control.

7. Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian and believe that a child has provided personal information to us, please contact us using the details below so that we can delete the information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “sell” or “share” personal information of individuals under 16 years of age, as those terms are defined by applicable law.

8. Security and Retention

We use reasonable technical and organizational measures to protect your personal information. However, no security measures are perfect, and we cannot guarantee that information will never be accessed, used or disclosed in an unauthorized manner. We recommend that you do not use unsecure channels to send us sensitive or confidential information.

We retain personal information for as long as necessary for the purposes described in this Privacy Policy, including to:

  • provide the Services and fulfill your orders;

  • maintain and manage your account;

  • comply with legal obligations;

  • resolve disputes; and

  • enforce our agreements and protect our rights.

The specific retention period can vary depending on the type of information and our legal obligations.

9. Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are subject to certain exceptions and may only apply in specific circumstances as permitted by law.

  • Right to Access / Know – The right to request confirmation as to whether we process personal information about you and to request a copy of that information.

  • Right to Delete – The right to request that we delete personal information we hold about you, subject to certain exceptions.

  • Right to Correct – The right to request that we correct inaccurate personal information that we maintain about you.

  • Right to Data Portability – The right to receive a copy of certain personal information in a structured, commonly used, machine-readable format and to request that we transmit that information to another entity where technically feasible.

  • Right to Opt Out of Sale or Sharing / Targeted Advertising – In some jurisdictions, you may have the right to direct us not to “sell” or “share” your personal information or not to process it for “targeted advertising” (as these terms may be defined in applicable privacy laws). You can exercise this right by adjusting your cookie and tracking preferences in our cookie banner or privacy preference center, or by contacting us using the details below.

  • Managing Marketing Communications – You may opt out of receiving promotional emails from us at any time by using the unsubscribe link in our emails. Even if you opt out of marketing emails, we may still send you non-promotional messages relating to your orders or account.

If you visit our website with the Global Privacy Control (GPC) signal or a similar opt-out preference signal enabled in your browser, we will treat that signal as a request to opt out of certain data uses (such as sale or sharing for targeted advertising) for that browser or device, to the extent required by law. If we can associate the device sending the signal with your account, we will apply the preference to your account as well.

To exercise any of the rights described above, where available, you may:

  • follow the instructions in the cookie banner or privacy preference center; or

  • contact us using the contact details in the “Contact” section below.

When we receive a request, we may need to verify your identity before acting on it, as permitted or required by law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf. We will not discriminate against you for exercising any of your rights.

For information about how Shopify handles your personal information and how to exercise your rights directly with Shopify, please visit: https://privacy.shopify.com/en.

10. International Data Transfers

We may transfer, store and process your personal information outside the country or region where you live, including to Canada, the United States and other countries where our service providers and partners are located.

If we transfer your personal information from the European Economic Area (EEA), the United Kingdom or Switzerland to a country that has not been recognized as providing an adequate level of protection, we will rely on appropriate safeguards, such as the European Commission’s Standard Contractual Clauses or other equivalent mechanisms, unless an exemption applies.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes to our practices, legal requirements or for other operational reasons. When we make changes, we will post the updated Privacy Policy on this page, update the “Last updated” date at the top, and, where required by law, provide additional notice.

12. Contact

If you have any questions about this Privacy Policy or our privacy practices, or if you would like to exercise any of your rights, you can contact us at:

Rifle Staple Gun
Box 69, Riverton, MB, R0C 2R0, Canada
Email: marketing@ecb.ca

13. Cookie Policy

This Cookie Policy explains how Rifle Staple Gun (“we”, “us”, or “our”) uses cookies and similar technologies on riflestaplegun.com (the “Site”) and in connection with our online store and related services (the “Services”).

13.1. What are cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work, to remember your preferences, and to provide information to the website owner. We also use pixels, tags, SDKs and similar technologies together with cookies (collectively, “Cookies”).

Some Cookies are set by us (“first-party cookies”) and some are set by third parties (“third-party cookies”).

13.2. How we use cookies

We use Cookies for the purposes listed below. These categories correspond to the choices in our cookie banner and privacy preference panel:

  • Necessary – Cookies that are essential for the Site and store to function, to keep your session secure and to process your orders. You cannot switch these off.

  • Functionality – Cookies that remember your preferences and help provide enhanced features, such as saving language, country or account settings.

  • Experience – Cookies and tools that help us understand how visitors interact with the Site so we can improve layout, usability and content (for example, heat maps and session recordings).

  • Measurement – Cookies used to measure traffic and performance, such as counting visits and understanding which pages are popular. We use them to improve our products and marketing.

  • Marketing – Cookies and similar technologies used to show you relevant ads, to measure the effectiveness of our advertising, and to build audiences for our campaigns.

You can control which categories (other than Necessary) are active at any time through our cookie banner or privacy preference center.

13.3. Cookies and services we use

Below is a summary of the main third-party services that may set or access Cookies through our Site, grouped by the categories shown in our banner.

Necessary

These Cookies are required for the Site and online store to work:

  • Shopify – session, checkout and security cookies that keep your cart, process payments and authenticate your account.

  • Shop Pay and payment methods (Visa, Mastercard, American Express, Google Pay) – payment-related Cookies used when you choose these methods at checkout, via Shopify Payments or connected payment gateways. They are needed to securely process and complete your transactions.

  • Cloudflare – security and performance cookies that help protect the Site and deliver content quickly.

  • PayPal (if used) – payment-related Cookies used when you choose PayPal at checkout.

  • Contact forms and basic security tools – Cookies that help deliver forms and protect the Site against abuse (for example, rate-limiting and anti-bot tools).

Functionality

These Cookies support additional features and integrations:

  • Social media widgets – such as Facebook Like Button and Social Widgets and LinkedIn Button and Social Widgets, which allow you to view or share content from our Site on social platforms.

  • YouTube Video Widget – allows us to embed and show YouTube videos on our Site; YouTube may set Cookies to remember your preferences and prevent abuse.

  • Chat widget (if enabled) – Cookies that remember your chat history and settings so we can continue conversations if you return.

Experience

These Cookies help us understand how visitors experience the Site:

  • Hotjar Heat Maps and Recordings – used to see which parts of a page get attention (for example, clicks and scroll depth) so we can improve layout and usability.

Measurement

These Cookies are used for analytics and performance measurement:

  • Google Analytics 4 (via Google Tag Manager) – helps us understand how visitors use the Site (for example, which pages are visited and from which locations) so we can improve our products and marketing. We use Google Consent Mode so that Google adjusts its use of data based on your cookie choices.

We configure Google Analytics 4 so that IP addresses are truncated where possible and reports are aggregated.

Marketing

These Cookies are used for advertising and remarketing:

  • Meta Pixel / Facebook Remarketing – helps us show relevant ads for our products on Meta platforms (such as Facebook and Instagram) and measure the effectiveness of those ads.

  • Remarketing with Google Analytics / Google Ads – helps us show relevant ads on Google and its partner sites based on how you interact with our Site.

  • Mailchimp & mailing list / newsletter – Cookies and similar technologies that help manage email subscriptions, measure campaign performance and avoid sending the same message repeatedly.

Depending on your location, these activities may be considered “sale”, “sharing” or “targeted advertising” under privacy laws. You can opt out of these uses by disabling Marketing Cookies in our banner or by contacting us as described in this Privacy Policy.

13.4. Managing your cookie preferences

Through our banner / preference center

When you first visit the Site, and at any time afterwards, you can manage your preferences through our cookie banner or privacy preference center:

  • Accept all – all categories of Cookies are enabled.

  • Reject all – only Necessary Cookies remain active; other categories are disabled or limited.

  • Customize – you can enable or disable each optional category (Functionality, Experience, Measurement, Marketing).

Your choices may be stored in a Cookie on your device so that we can remember them on future visits. If you clear your Cookies or use a different browser or device, you may need to set your preferences again.

Through your browser

Most browsers let you block or delete Cookies in their settings. Each browser is different, so check the help section of your browser for specific instructions. Please note that blocking all Cookies may affect how the Site functions, particularly at checkout.

Global Privacy Control (GPC)

If your browser sends a Global Privacy Control (GPC) or similar opt-out preference signal, we treat that signal as a request to opt out of certain data uses (for example, sale/sharing/targeted advertising) for that browser or device, to the extent required by law. If we can associate the device sending the signal with your account, we will apply the preference to your account as well.

13.5. Changes to this Cookie Policy

We may update this Cookie Policy from time to time, for example to reflect changes to the Cookies we use or to comply with legal requirements. When we make changes, we will update the “Last updated” date at the top of this Privacy Policy and, where required, provide additional notice.

For more information about how we process your personal information, please see this Privacy Policy.